What you’ll learn in this course

Planning your first market segmentation project? In this class, taught by Instructor Kathryn Korostoff, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Upon course completion, you will be able to: 

  • Confidently discuss market segmentation concepts with colleagues and clients
  • Choose among the three most common segmentation models
  • Plan a market segmentation project using a 6-step framework
  • Identify & mitigate common market segmentation project risks

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Session Here

  • 2

    Market Segmentation: Methodology Options & Projection Planning

    • Rockstar Practice Pre-Reading

    • Lesson Plan

    • Market Segmentation: Methodology Options & Project Planning [Lecture]

    • Market Segmentation: Methodology Options & Project Planning [Slide Viewer]

    • Market Segmentation: Methodology Options & Project Planning [Slide File Download]

    • Variations on Segmentation: Bonus Video

    • Segmentation Variations: Reading + Short Quiz

  • 3

    Bonus Resources

    • Recommended Reading & Viewing

  • 4

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Yes. If you have a team of five or more people, please contact [email protected] to ask about volume discounts. We also offer private training for groups either in the virtual classroom or at your location.

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