Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
Getting Ready to Rock!
Access Your Live Session Here
Lesson Plan
Rockstar Practice Pre-Reading: Defining Market Segmentation
Market Segmentation: Methodology Options & Project Planning [Lecture]
Market Segmentation: Methodology Options & Project Planning [Slide Viewer]
Market Segmentation: Methodology Options & Project Planning [Slide File Download]
Occasion-based Segmentation: Reading + Short Quiz
Tips for B2B Market Segmentation [Lecture]
Tips for B2B Market Segmentation [Slide Viewer]
Tips for B2B Market Segmentation [Slide File Download]
5 Market Segmentation Examples
Variations on Segmentation: Bonus Video
Recommended Reading & Viewing
Your Rockstar Status Awaits: Final Assessment
Your candid feedback helps us improve