What you’ll learn in this course

Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you can consider? 

In this 4-part program, Instructor Cindy Casper will teach the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and plenty of time for student Q&A. This market research class is ideal for those new to quantitative data analysis. No previous background in statistics is required.

Note: This class does not include generating data analysis; it focuses on planning for and interpreting data analysis. For conducting data analysis, we offer Intro to SPSS and SPSS 201. We also recommend using the many excellent tutorials offered by the statistics software companies. 

Upon course completion, you will be able to:

  • Summarize survey results by using basic statistics (mean, median, mode, and variability measures)
  • Understand the benefits of planning ahead for the data analysis component of a project
  • Understand data reliability measures (and what a 95% confidence interval really means)
  • Read and interpret crosstabs (banner tables)
  • Recommend when to use, or not use, weighting
  • Choose among several data analysis options for getting the most out of survey data, including regression and tree techniques

Are you able to confidently use basic statistics to summarize customer attitudes and behaviors collected via surveys? If not, this is the class you need.

As a student, you get lots of helpful videos, readings and reference material.


Take a look inside the course

  • 1


    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2


    • Lesson Plan

    • Fundamentals [Lecture]

    • Fundamentals [Slide File Viewer]

    • Fundamentals [Slide File Download]

    • Assignment A - Pew Research Data Download

    • Assignment A - Fundamentals Quiz

  • 3

    Exploring Data

    • Lesson Plan

    • Exploring data [Lecture]

    • Exploring data [Slide Viewer]

    • Exploring data [Slide File Download]

    • Quiz 1: Interpreting Confidence Intervals

  • 4

    Data Interpretation

    • Lesson Plan

    • Data Interpretation [Lecture]

    • Data Interpretation [Slide Viewer]

    • Data Interpretation [Slide File Download]

    • Quiz 2: Crosstabs

  • 5

    Explaining Results

    • Lesson Plan

    • Explaining Results [Lecture]

    • Explaining Results [Slide Viewer]

    • Explaining Results [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • Data Analysis Plan for a Message Testing Study

  • 7


    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Cindy Casper

Founder of Casper Insights

Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design, and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods, and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights. Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights, and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University. Notable Roles & Achievements Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence Managing Director, Knowledge & Insights, Arizona State University Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores, and OfficeMax

Frequently Asked Questions

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  • What is 'hybrid eLearning'?

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  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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