Jim Newswanger
Quantitative Market Researcher
Jim Newswanger has over twenty years of experience with primary quantitative and qualitative research initiatives. He has end-to-end skills including questionnaire design, sampling, analysis, and presentation. He has been the Senior Market Intelligence Leader for Corporate Functions at IBM and led the primary market research skill set specialty. At IBM, he directed the "Jam" program, which involves time-limited online conference-like discussions--and the analysis of a large corpus of text to identify themes, sentiments, and influencers. (The Jam research model won an AMA/Nielsen EXPLOR Award and has been described in Harvard Business Review). Jim was a Senior Management Consultant in pharma at ZS Associates in Princeton, NJ, where he was also co-founder of an e-health startup called Cozint. Before ZS, Jim was a Vice President at SRBI New York, handling all aspects of blue-chip client projects across most industries. He has an earned Ph.D. in Applied Statistics (PREM Program) from Penn and an Executive MBA from Quantic. He is a proud member of AAPOR, the American Psychological Association, and the Digital Analytics Association. He is based in New York City.