As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    3. [Important] Restaurant Test File Download

    4. [Important] ATP File Download

    5. [Important] ATP Survey Download

    1. Lesson Plan

    2. Weighting Data in SPSS [Lecture]

    3. Weighting Data in SPSS [Slide Viewer]

    4. Weighting Data in SPSS [Slide File Download]

    5. Part 1 Quiz: Weighting Data

    1. Lesson Plan

    2. Regression Analysis in SPSS [Lecture]

    3. Regression Analysis in SPSS [Slide Viewer]

    4. Regression Analysis in SPSS [Slide File Download]

    5. Part 2 Quiz: Regression Analysis in SPSS

    1. Lesson Plan

    2. Factor Analysis [Lecture]

    3. Factor Analysis [Slide Viewer]

    4. Factor Analysis [Slide File Download]

    5. Part 3 Quiz: Factor Analysis

    1. Lesson Plan

    2. Cluster Analysis: Factor Analysis Process Overall [Instructor Video]

    3. Cluster Analysis: K-Means Demonstration [Instructor Video]

    4. Cluster Analysis: Two-Step and Heirarchical Clustering, Quiz Preparation [Instructor Video]

    5. Cluster Analysis: Two-Step, Heirarchical, and Quizlet Preparation [Instructor Video]

    6. Cluster Analysis [Slide Viewer]

    7. Cluster Analysis [Slide File Download]

    8. Part 4 Quiz: Cluster Analysis

    1. Rockstar Status Awaits: Final Assessment

About this course

  • 30 lessons
  • 5 hours of video content

Meet Your Instructor

Julie Worwa

Lead Instructor, Principal, JMW Research

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

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