Here's what the course includes...

Course Overview

Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require considerable knowledge and strategy.

During this 3-part course, students will learn sampling fundamentals and real-world strategies. This course includes a digital textbook, which will be delivered to the student by email. Please note that this course has required reading, and the student will be assigned 25-30 pages of reading each of the three weeks.

Upon conclusion, students will be able to advise clients on colleagues on issues such as: 

    • How do we define our population of interest?
    • What options exist for calculating the needed sample size?
    • What is the practical difference between probability and non-probability samples?
    • Is “random sampling” an option?
    • Should we use stratified sampling?
    • What can we do to mitigate the risk or impact of non-response bias?
    • Should we weight the data?
    • How do sampling decisions vary based on online, phone or mixed-mode data collection?
    • How do we know if our survey data is representative of the population we are studying?

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

    • Textbook

  • 2

    Part 1

    • Rockstar Practice: Pre-Assignment

    • Lesson Plan

    • Lecture

    • [Slide Viewer]

    • [Slide File Download]

    • Rockstar Practice

  • 3

    Part 2

    • Lesson Plan

    • [Lecture]

    • [Slide Viewer]

    • [Slide File Download]

    • Rockstar Practice

  • 4

    Part 3

    • Lesson Plan

    • Lecture

    • [Slide Viewer]

    • [Slide File Download]

  • 5

    Bonus Resources

    • Recommended Reading & Viewing

  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Jeff McKenna

Founder, MCK Insights

Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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