Sampling Methods for Market Research
Survey research success requires current, foundational knowledge of sampling strategy. During this 3-part course, students will learn sampling fundamentals and real-world strategies.
Course curriculum
Getting Ready to Rock!
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Pre-Assignment Reading and Quiz
Lesson Plan
Introduction to Sampling [Lecture]
Introduction to Sampling [Slide Viewer]
Introduction to Sampling [Slide File Download]
Rockstar Practice: Assignment A
Lesson Plan
Defining the Population of Interest [Lecture]
Defining the Population of Interest [Slide Viewer]
Defining the Population of Interest [Slide File Download]
Rockstar Practice: Assignment B
Lesson Plan
Sample Sizes [Lecture]
Sample Sizes [Slide Viewer]
Sample Sizes [Slide File Download]
Recommended Reading & Viewing
Job Aid: Sampling Plan Example A
Job Aid: Sampling Plan Example B
Your Rockstar Status Awaits: Final Assessment