Here's what the course includes...

Course Overview

Can you name 20 sources of secondary research? You will be able to after you take our class on secondary research sources and techniques.

Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions:

  • Need to inform hypotheses for upcoming primary research projects?
  • Need to validate or triangulate survey data?
  • Need to harness existing data (no time or budget for primary research)?

If you said "yes" to any of the above, you will really enjoy this class.

Upon course completion, you will be able to:

  • Define the nature and scope of secondary data & distinguish from primary research.
  • Recommend when to use secondary research.
  • Demonstrate applications of secondary research in the market research process.
  • Identify various secondary data sources to leverage in upcoming projects.

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Secondary Research Definitions and Examples

    • Lesson Plan

    • Secondary Research Definitions and Examples [Lecture]

    • Secondary Research Definitions and Examples [Slide Viewer]

    • Secondary Research Definitions and Examples [Slide File Download]

    • Rockstar Practice: Rockstar Automotive Secondary Research

  • 3

    Census Data, New Secondary Sources & Applications

    • Lesson Plan

    • Census Data, New Secondary Sources & Applications [Lecture]

    • Census Data, New Secondary Sources & Applications [Slide Viewer]

    • Census Data, New Secondary Sources & Applications [Slide File Download]

    • Rockstar Practice: Informing Primary Research (Required)

  • 4

    Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources)

    • Lesson Plan

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Lecture]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide Viewer]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide File Download]

  • 5

    Bonus Resources

    • A Short List of Secondary Sources

  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

  • 7

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

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