Here's what the course includes...

Course Overview

Can you name 20 sources of secondary research? You will be able to after you take our class on secondary research sources and techniques.

Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions:

  • Need to inform hypotheses for upcoming primary research projects?
  • Need to validate or triangulate survey data?
  • Need to harness existing data (no time or budget for primary research)?

If you said "yes" to any of the above, you will really enjoy this class.

Upon course completion, you will be able to:

  • Define the nature and scope of secondary data & distinguish from primary research.
  • Recommend when to use secondary research.
  • Demonstrate applications of secondary research in the market research process.
  • Identify various secondary data sources to leverage in upcoming projects.

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Secondary Research Definitions and Examples

    • Lesson Plan

    • Secondary Research Definitions and Examples [Lecture]

    • Secondary Research Definitions and Examples [Slide Viewer]

    • Secondary Research Definitions and Examples [Slide File Download]

    • Rockstar Practice: Rockstar Automotive Secondary Research

  • 3

    Census Data, New Secondary Sources & Applications

    • Lesson Plan

    • Census Data, New Secondary Sources & Applications [Lecture]

    • Census Data, New Secondary Sources & Applications [Slide Viewer]

    • Census Data, New Secondary Sources & Applications [Slide File Download]

    • Rockstar Practice: Informing Primary Research (Required)

  • 4

    Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources)

    • Lesson Plan

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Lecture]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide File Download]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide Viewer]

  • 5

    Bonus Resources

    • A Short List of Secondary Sources

  • 6


    • Your Rockstar Status Awaits: Final Assessment

  • 7

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Cindy Casper

Founder of Casper Insights

Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design, and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods, and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights. Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights, and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University. Notable Roles & Achievements Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence Managing Director, Knowledge & Insights, Arizona State University Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores, and OfficeMax

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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