Secondary Research 101: Sources & Techniques All Access
Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.
Course Curriculum
Getting Ready to Rock!
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Module 1 Lesson Plan
Pre-Assignment: Secondary Market Research Data is Awesome!
Pre-Assignment Quiz: Secondary Market Research is Awesome!
Defining Secondary Research [Video Lesson]
Defining Secondary Research [Slide Viewer]
Defining Secondary Research [Slide File Download]
Secondary Research Sources [Downloadable Job Aid]
Internal Data as Secondary Research [Downloadable Job Aid]
Checkpoint A: Rockstar Automotive Secondary Research [Action Required]
Module 2 Lesson Plan
Identifying Secondary Sources [Video Lesson]
Identifying Secondary Sources [Slide Viewer]
Identifying Secondary Sources [Slide File Download]
All About Scanner Data [Downloadable Job Aid]
Checkpoint B: Secondary Sources and Benefits [Action Required]
Module 3 Lesson Plan
Applying Secondary Research [Video Lesson]
Applying Secondary Research [Slide Viewer]
Applying Secondary Research [Slide File Download]
Checkpoint C: Secondary Research Sources: Wabu Foods Frozen Dinner Case Study [Action Required]
Checkpoint D: Recommending Secondary Research [Action Required]
Your Rockstar Status Awaits: Final Assessment
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Can you name 20 sources of secondary research? You will be able to after you take our class on secondary research sources and techniques.
Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate, and apply secondary data. Consider the following questions:
If you said "yes" to any of the above, you will really enjoy this market research training course.
Upon course completion, you will be able to:
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