Here's what the course includes...

Course Overview

Learn how to write a great qualitative research report, even if you have never done so before.

What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful.  And that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way.

In this 4-part program, Instructor Kathryn Korostoff teaches students how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display, and multimedia approaches. This is useful for learners who are writing for internal or external clients. 

Upon course completion, you will be able to: 

  • Create a timeline for writing a great research report
  • Choose among common qualitative research report structures
  • Use structured analysis to ensure thorough synthesis of your qualitative data
  • Produce a report that will ignite insights

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Analyzing Qualitative Data

    • Pre-Assignment: Sample Report Quiz

    • Lesson Plan

    • Analyzing Qualitative Data [Lecture]

    • Analyzing Qualitative Data [Lecture Part 1B related to Assignment A]

    • Analyzing Qualitative Data [Slide Viewer]

    • Analyzing Qualitative Data [Slide File Download]

    • Assignment A: Polar Refrigerators Structured Analysis Case Study

    • Sample Report on Focus Group Research: Not all Reports are PPT-based

  • 3

    Writing Executive-ready Management Summaries & Recommendations

    • Lesson Plan

    • Writing Executive-ready Management Summaries & Recommendations [Lecture]

    • Writing Executive-ready Management Summaries & Recommendations [Slide Viewer]

    • Writing Executive-ready Management Summaries & Recommendations [Slide File Download]

    • Assignment B: Writing Practice

  • 4

    All About Verbatims & Visuals

    • Lesson Plan

    • All About Verbatims & Visuals [Lecture]

    • All About Verbatims & Visuals [Slide Viewer]

    • All About Verbatims & Visuals [Slide File Download]

    • Assignment C: Crafting Client-Ready Management Summary Slides

  • 5

    Final Touches & Delivering "Bad News"

    • Read Before Part 4: Important Business Writing Tips

    • Lesson Plan

    • Final Touches & Delivering "Bad News" [Lecture]

    • Final Touches & Delivering "Bad News" [Slide Viewer]

    • Final Touches & Delivering "Bad News" [Slide File Download]

    • Sample Qualitative Reports on Ad Testing

  • 6

    Bonus Resources

    • Samples of Qualitative Reports

    • Recommended Reading & Viewing

    • Qual Report Style Guide Example

    • Research Rockstar Report Template Download: Free for Our Students

  • 7


    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

Ready to Rock?

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