Here's what the course includes...

Course Overview

Learn how to write a great quantitative market research report, even if you are new to report writing.

What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use.

The options for interpreting, synthesizing and reporting quantitative data are taught here in a fun, practical way.

In this 4-part program, Instructor Kathryn Korostoff teaches students how to interpret quantitative data in order to address project objectives, and how to report the findings using various text, visual display and even multimedia approaches.

Notes:

  • This class includes homework assignments, and students should be prepared to spend one hour per week on homework.
  • This class does not include how to conduct Quantitative Data Analysis; that is a separate class titled, “Quantitative Data Analysis for Survey Research.”
  • This class teaches a PowerPoint approach to reporting.
  • Prerequisites: At least two years of market research professional experience OR completion of Market Research 101.

Upon course completion, you will be able to:

  • Craft a plan that will mitigate the risk of schedule slips
  • Optimize reporting formats for different audiences
  • Synthesize data efficiently
  • Develop key findings that will inspire insights
  • Deliver bad news constructively

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Pre-assignment

    • Optional Pre-assignment [Slide File Download]

    • View the pre-assignment slides online

  • 3

    Know Your Audience, Planning for Impact

    • Lesson Plan

    • Know Your Audience, Planning for Impact [Lecture]

    • Know Your Audience, Planning for Impact [Slide Viewer]

    • Know Your Audience, Planning for Impact [Slide File Download]

    • Rockstar Practice: Comparing Two Report Styles

    • Research Report Example A

    • Research Report Example B

    • Know Your Audience (Printable Worksheet)

    • Part 1 Quiz: What Makes a PowerPoint Report “Modern” versus "Dated"?

    • Writing Tips: Style, Voice, Powerful Words

    • Bonus: Free Rockstar Report Template (PPT)

    • Market Research Report Outline and Tips (Downloadable Job Aid)

  • 4

    Reading & Summarizing Data

    • Lesson Plan

    • Reading & Summarizing Data [Lecture]

    • Reading & Summarizing Data [Slide Viewer]

    • Reading & Summarizing Data [Slide File Download]

    • Scope & Methodology Checklist (Downloadable Job Aid)

    • Rockstar Practice: Summarizing Survey Data

  • 5

    Management Summaries That Ignite Insights

    • Lesson Plan

    • Management Summaries That Ignite Insights [Lecture]

    • Management Summaries That Ignite Insights [Slide Viewer]

    • Management Summaries That Ignite Insights [Slide File Download]

  • 6

    Final Steps That Boost Credibility & Impact

    • Lesson Plan

    • Final Steps That Boost Credibility & Impact [Lecture]

    • Final Steps That Boost Credibility & Impact [Slide Viewer]

    • Final Steps That Boost Credibility & Impact [Slide File Download]

    • Planning Your Post-Mortem Process (Downloadable Job Aid)

  • 7

    Bonus Resources

    • Recommended Reading & Viewing

    • Quantitative Research Report Examples

  • 8

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

  • 9

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at KKorostoff@ResearchRockstar.com. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

Ready to Rock?

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