Here's what the course includes...

Course Overview

So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges.

Upon course completion, you will be able to: 

  • Construct a plan from start to finish
  • Understand IDI jargon
  • Prepare effectively for interviewing
  • Ask questions in an unbiased way
  • Manage difficult participants
  • Take notes that maximize synthesis
  • Prepare for reporting

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Course Curriculum

  • 1

    Welcome to Conducting Research Interviews: Project Design & Management

    • Getting Ready to Rock!

  • 2

    Planning & Executing Qualitative Research Using IDIs

    • Lesson Plan

    • In-depth Interviews: Pre-Assignment

    • In-depth Interviews Quiz

    • Planning & Executing Qualitative Research Using IDIs [Lecture]

    • Planning & Executing Qualitative Research Using IDIs [Slide Viewer]

    • Planning & Executing Qualitative Research Using IDIs [Slide File Download]

    • 12 Tips for IDI Success

    • 12 Tips for IDI Success Quiz

    • Rockstar Practice

  • 3

    Bonus Resources

    • Bonus Resource - Phone Screening Sample

    • Recommended Reading & Viewing

  • 4


    • Your Rockstar Status Awaits: Final Assessment

  • 5

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

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