Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Pre-Reading: In-Depth Interviews [Complete before taking Pre-Assignment Quiz]

    3. Pre-Assignment: In-Depth Interviews Quiz [Action Required]

    4. Getting Started with IDIs [Video Lesson]

    5. Getting Started with IDIs [Slide Viewer]

    6. Getting Started with IDIs [Slide File Download]

    7. Checkpoint A: IDI Definitions Quiz [Action Required]

    1. Module 2 Lesson Plan

    2. Optimizing IDI Data Quality [Video Lesson]

    3. Optimizing IDI Data Quality [Slide Viewer]

    4. Optimizing IDI Data Quality [Slide File Download]

    1. Module 3 Lesson Plan

    2. Managing the Process Start to Finish [Video Lesson]

    3. Managing the Process Start to Finish [Slide Viewer]

    4. Managing the Process Start to Finish [Slide File Download]

    5. 12 Steps for Conducting Research Interviews [Downloadable Job Aid]

    6. Quiz A: 12 Tips for IDI Success Quiz [Action Required]

    1. Recommended Reading & Viewing

    2. Coding Qualitative Data [Downloadable Job Aid]

    3. Phone Screening Sample [Downloadable Job Aid]

    4. IDI Tips FAQ [Downloadable Bonus Resource]

    5. Jargon Standalone [Downloadable Reference Material]

    1. Your Rockstar Status Awaits: Final Assessment

About this course

  • 26 lessons
  • 0.5 hours of video content

Course Overview

So you want to know how to conduct research interviews? Then this instructor-led course is for you. Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced course. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges. 

Upon course completion, you will be able to:

  • Construct a plan from start to finish
  • Understand IDI jargon
  • Prepare effectively for interviewing
  • Ask questions in an unbiased way
  • Manage difficult participants
  • Take notes that maximize synthesis

As a student, you get lots of helpful videos, readings, and reference material.

Watch the preview below.

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.