Here's what the course includes...

Course Overview

So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges.

Upon course completion, you will be able to: 

  • Construct a plan from start to finish
  • Understand IDI jargon
  • Prepare effectively for interviewing
  • Ask questions in an unbiased way
  • Manage difficult participants
  • Take notes that maximize synthesis
  • Prepare for reporting

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Course Curriculum

  • 1

    Welcome to Conducting Research Interviews

    • Getting Ready to Rock!

  • 2

    Planning & Excecuting Qualitative Research Using IDIs

    • Lesson Plan

    • In-depth Interviews: Pre-Assignment

    • In-depth Interviews Quiz

    • Planning & Excecuting Qualitative Research Using IDIs [Lecture with exercises]

    • Planning & Excecuting Qualitative Research Using IDIs [Slide Viewer]

    • Planning & Excecuting Qualitative Research Using IDIs [Slide File Download]

    • Rockstar Practice

  • 3

    Bonus Resources

    • Bonus Resource - Phone Screening Sample

    • Recommended Reading & Viewing

  • 4


    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Karen Lynch

Independent Moderator, Facilitator, and Trainer

Karen is an active member of the Qualitative Research Consultants Association (QRCA), currently with "Advance" status, and a chair of their Creativity & Innovation Special Interest Group. She serves as a Trustee Member of the Board at the Creative Education Foundation (CEF), and is passionate about the value of Applied Imagination. Karen is a core faculty member at CPSI, the Creative Problem Solving Institute, an annual conference that is focused on Deliberate Creativity, Innovation, and Change Leadership. In 2016, Karen was presented with the Disruptive Innovator Award, as determined by the Next Gen Marketing Research group and WIRe (Women in Research), for her creation of a new qualitative research methodology. In 2013, she won a Communicator's Award of Excellence, presented by the Academy of Interactive & Visual Arts, for excellence in marketing and communications. When she's not researching, Karen is often writing. As a published author, you can find her publications in online and print magazines, in trade journals (e.g.,QRCA Views) and mainstream publications (e.g., SELF, Women's Day, Wine Enthusiast).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

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