Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Lesson Plan

    2. Mobile Ethnography [Lecture]

    3. Mobile Ethnography [Slide Viewer]

    4. Mobile Ethnography [Slide File Download]

    5. Job Aid: 6 Steps to Successful Mobile Ethnography Projects

    6. Assignment A: Preparing for Part 2 on Social Media & Sentiment Analysis

    1. Lesson Plan

    2. Social Media & Sentiment Analysis [Lecture]

    3. Social Media & Sentiment Analysis [Slide Viewer]

    4. Social Media & Sentiment Analysis [Slide File Download]

    5. Key Concepts Review

    6. Assignment B: Learning About Online Focus Groups

    1. Lesson Plan

    2. Online Focus Groups: Video & Chat [Lecture]

    3. Online Focus Groups: Video & Chat [Slide Viewer]

    4. Online Focus Groups: Video & Chat [Slide File Download]

    5. Rockstar Practice

    1. Lesson Plan

    2. New Tools, Data Reliability & More [Lecture]

    3. New Tools, Data Reliability & More [Slide Viewer]

    4. New Tools, Data Reliability & More [Slide File Download]

    5. Part 4: Example Videos

    1. Recommended Reading & Viewing

About this course

  • 27 lessons
  • 5 hours of video content

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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