Take a look inside the course

    1. Day 1: Planning Successful Qualitative Research [Lecture]

    2. Day 1: Planning Successful Qualitative Research [Slide Viewer]

    3. Day 1: Planning Successful Qualitative Research [Slide File Download]

    1. Day 2: Qualitative Research Design [Lecture]

    2. Day 3: Qualitative Research Design [Lecture]

    3. Day 2: Qualitative Research Design [Slide Viewer]

    4. Day 2: Qualitative Research Design [Slide File Download]

    5. Day 3: Qualitative Research Design [Slide Viewer]

    6. Day 3: Qualitative Research Design [Slide File Download]

    7. Automated Coding Example: Optional but Recommended

    8. JTBD Interview Guide Example

    1. Day 4: Qualitative Data Analysis (Emotions, Motivations, & Values)[Lecture]

    2. Day 5: Qualitative Data Analysis (Emotions, Motivations, & Values)[Lecture]

    3. Day 4: Qualitative Data Analysis (Emotions, Motivations, & Values) [Slide Viewer]

    4. Day 4: Qualitative Data Analysis (Emotions, Motivations, & Values) [Slide File Download]

    5. Day 5: Qualitative Data Analysis (Emotions, Motivations, & Values) [Slide Viewer]

    6. Day 5: Qualitative Data Analysis (Emotions, Motivations, & Values) [Slide File Download]

    7. Report Sample: Nova Scotia Report

    8. Report Sample: Electric Utilities Report

    9. Report Sample: Pew Summary

    1. Day 6: Delivering Value (Action-Oriented Ideas & Recommendations) [Lecture]

    2. Day 7: Delivering Value (Action-Oriented Ideas & Recommendations) [Lecture]

    3. Day 6: Delivering Value (Action-Oriented Ideas & Recommendations [Slide Viewer]

    4. Day 6: Delivering Value (Action-Oriented Ideas & Recommendations [Slide File Download]

    5. Day 7: Delivering Value (Action-Oriented Ideas & Recommendations) [Slide Viewer]

    6. Day 7: Delivering Value (Action-Oriented Ideas & Recommendations) [Slide File Download]

    7. Day 8: Delivering Value (Action-Oriented Ideas & Recommendations) [Slide Viewer]

    8. Day 8: Delivering Value (Action-Oriented Ideas & Recommendations) [Slide File Download]

    9. PowerPoint Report Template

    10. Day 8: Delivering Value (Action-Oriented Ideas & Recommendations) [Lecture]

    1. Recommended Reading & Viewing

    2. Data Miner [Video]

    3. Review Index [Video]

    4. Coding Example

About this course

  • 34 lessons
  • 11.5 hours of video content

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).