Take a look inside the course

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Lesson Plan

    2. Foundations [Lecture]

    3. Foundations [Slide Viewer]

    4. Foundations [Slide File Download]

    5. Use This DAP for Assignment A & Quiz A

    6. Assignment A: Tetrix Pet Foods [Action Required]

    7. Quiz A: Choose Questions to Fit the DAP [Action Required]

    1. Lesson Plan

    2. All About Scales [Lecture]

    3. All About Scales [Slide Viewer]

    4. All About Scales [Slide File Download]

    5. Assignment B: Mitigating Known Data Quality Issues Due to Response Bias [Action Required]

    1. Lesson Plan

    2. Data Quality Issues [Lecture]

    3. Data Quality Issues [Slide Viewer]

    4. Data Quality Issues [Slide File Download]

    5. FANtastic Project Assignment [Action Required]

    1. Lesson Plan

    2. Wrapping It Up [Lecture]

    3. Wrapping It Up [Slide Viewer]

    4. Wrapping It Up [Slide File Download]

    1. Recommended Reading & Viewing

    2. Chapter 6 from The Complete Guide to Writing Questionnaires

    3. Standard Survey Scales - Examples

    4. Data Analysis Plan Example A

    5. Survey Length Planning

    6. Common Rating Scales in Questionnaire Design

About this course

  • 31 lessons
  • 6 hours of video content

Meet Your Instructor

Amy Anderson

Owner of Solutions Through Research

Amy is the primary research strategist & analyst at Solutions Through Research, LLC which she founded in 2012. In this role, she supports and leads research strategies for a variety of businesses, both B2C and B2B. Amy also regularly works with research firms to fill workstream gaps and has had the pleasure of working on hundreds of studies over the years, both qualitative and quantitative in nature. Prior to Solutions Through Research, Amy was a client-side researcher with Gannett, Inc. (owner of USA Today and many U.S. newspaper/website brands). Her client-side career spanned 11+ years. Amy is a certified insights professional (IPC) through the Insights Association and is a member of QRCA, ASA, and AMA. She earned a B.A. in rhetoric from the University of Illinois, Urbana-Champaign as well as certificates in market research from the University of Georgia and geographic information science & technology from the University of Southern California.

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

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