Questionnaire Design 201: Scale Selection
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
Getting Ready to Rock!
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Lesson Plan
Foundations [Lecture]
Foundations [Slide Viewer]
Foundations [Slide File Download]
Use This DAP for Assignment A & Quiz A
Assignment A: Tetrix Pet Foods [Action Required]
Quiz A: Choose Questions to Fit the DAP [Action Required]
Lesson Plan
All About Scales [Lecture]
All About Scales [Slide Viewer]
All About Scales [Slide File Download]
Assignment B: Mitigating Known Data Quality Issues Due to Response Bias [Action Required]
Lesson Plan
Data Quality Issues [Lecture]
Data Quality Issues [Slide Viewer]
Data Quality Issues [Slide File Download]
FANtastic Project Assignment [Action Required]
Lesson Plan
Wrapping It Up [Lecture]
Wrapping It Up [Slide Viewer]
Wrapping It Up [Slide File Download]
Recommended Reading & Viewing
Chapter 6 from The Complete Guide to Writing Questionnaires
Standard Survey Scales - Examples
Data Analysis Plan Example A
Survey Length Planning
Common Rating Scales in Questionnaire Design