Course curriculum

  • 1

    Welcome To Your Resource Library!

    • Accessing Your Resources
  • 2

    Video Resources: Video learning on many topics!

    • Report Automation with Jeffrey Henning

    • Canvs AI Demo: Transform Open-Ended Text

    • Critical Steps to Optimize Data Quality

    • Tips for B2B Market Segmentation

    • Top 5 Tips for Webcam IDIs

    • Conducting Research With Children: Key Tenets for Success

    • Achieving a Foundation by Developing 3 Key Skills for Data Fluency

    • Defining and Creating a Data Analysis Plan

    • QRE 201: Homework Review Exercise

    • A Brief Review on the Importance of Outlining a Professional Survey Research Report

    • Revealing Crucial Traps Market Researchers Must Avoid

    • What Makes a Good Segmentation Solution?

    • Data Visualization Examples from Survey Research with Mark Andrews

    • Do You Know Enough About GDPR (and CCPA)?

    • How to Handle Contradictory and Over-Rationalized Responses in IDIs

    • One Research Result 8 Ways

    • A Few Tips on Coding Qualitative Data

    • The Reality of Using ChatGPT for Designing Questionnaires

    • Experiences with Common Client Management Challenges: Learnings from 2 Market Research Experts

    • Case Study: A Multi-Faceted Online Diary Research for Children's Educational Product

    • Using ChatGPT for Open-Ends

    • Choosing the Right Scope and Methodology

    • Hypothesis Generation for Research Projects

    • Priming and Framing: How to Use Each to Optimize Market Research Data Quality

    • The Many Ways to Ruin a Segmentation Project—and How to Avoid Them

    • Careers in Market Research & Insights

    • Team Management for Planning Factor Analysis

    • Planning for Success: Remote Shop Along Research

    • Managing Common Red Flags with Clients

    • Roles, Responsibilities, and Resources of Conjoint

    • Using SPSS to Assess Differences Between Group Means

    • Managing Fieldwork to Achieve the Right Sample: Sample Cleaning

    • Managing Fieldwork to Achieve the Right Sample: Sample Management

    • 10 Sources of FREE Market Research Data

    • Insider Tips for Using Rank Order Questions Like a Pro

    • Decoding Segmentation Solutions: Identifying the Perfect Fit

    • Why You Need More Than One Margin of Error for Your Study
  • 3

    Additional Job Aids

    • Best Practices For International IDIs

    • Does Your Client Need Primary Research? Ask These Questions

    • Mixed-Mode Data Collection in Survey Research

    • Project Management Plan [Sample]

    • Scope & Methodology Checklist for Quantitative Research Reports

    • Components of Infographic [Reference Sheet]