Here's what the course includes...

Course Overview

Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques.

Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions:

  • Need to inform hypotheses for upcoming primary research projects?
  • Need to validate or triangulate survey data?
  • Need to harness existing data (no time or budget for primary research)?

If you said "yes" to any of the above, you will really enjoy this class.

Upon course completion, you will be able to: 

  • Define the nature and scope of secondary data & distinguish from primary research.
  • Recommend when to use secondary research.
  • Demonstrate applications of secondary research in the market research process.
  • Identify various secondary data sources to leverage in upcoming projects.

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Secondary Research Definitions and Examples

    • Lesson Plan

    • Secondary Research Definitions and Examples [Lecture]

    • Secondary Research Definitions and Examples [Slide Viewer]

    • Secondary Research Definitions and Examples [Slide File Download]

    • Rockstar Practice

  • 3

    Census Data, New Secondary Sources & Applications

    • Lesson Plan

    • Census Data, New Secondary Sources & Applications [Lecture]

    • Census Data, New Secondary Sources & Applications [Slide Viewer]

    • Census Data, New Secondary Sources & Applications [Slide File Download]

    • Rockstar Practice (Required)

  • 4

    Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources)

    • Lesson Plan

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Lecture]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide Viewer]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide File Download]

  • 5

    Bonus Resources

    • A Short List of Secondary Sources

  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Greg Timpany

Market Research Consultant

Greg’s career arc has delved into the world of marketing, analytics and strategy for over 20 years. His expertise bridges the space between the structured world of IT and the creative, customer-centric needs of marketing, sales, product development, and customer service. He is a contributing author to several market research blogs, and has served as an instructor for Research Rockstar and Meredith College. He is a co-founder Off2Market Ltd. and Anova Market Research. His past market research, competitive intelligence, and strategy engagements include Global Knowledge, The Los Angeles Times, Guitar Center, Wilkin Guge Marketing, and Omnitrans. Greg holds undergraduate and graduate degrees from California State University, San Bernardino. He is a distinguished member of Alpha Kappa Psi, Professional Business Fraternity. He can be followed on Twitter @DataDudeGreg.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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