Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    3. [Important] Restaurant Test File Download

    4. [Important] ATP W24 File Download

    5. [Important] ATP Survey Download

    1. Module 1 Lesson Plan

    2. Weighting Data in SPSS [Video Lesson]

    3. Weighting Data [Slide Viewer]

    4. Weighting Data [Slide File Download]

    5. Quiz A: Weighting Data in SPSS [Action Required]

    6. Checkpoint A: Weighting Gender [Action Required]

    7. Checkpoint B: Weighting Age [Action Required]

    1. Module 2 Lesson Plan

    2. Regression Analysis in SPSS [Video Lesson]

    3. Regression Analysis [Slide Viewer]

    4. Regression Analysis [Slide File Download]

    5. Quiz B: Regression Analysis in SPSS [Action Required]

    6. Checkpoint C: Restaurant Satisfaction [Action Required]

    7. Checkpoint D: Dummy Variables [Action Required]

    1. Module 3 Lesson Plan

    2. Factor Analysis in SPSS [Video Lesson]

    3. Factor Analysis [Slide Viewer]

    4. Factor Analysis [Slide File Download]

    5. Factor Analysis [Downloadable Job Aid]

    6. Quiz C: Factor Analysis in SPSS [Action Required]

    1. Module 4 Lesson Plan

    2. Cluster Analysis: Factor Analysis Process Overall [Video Lesson]

    3. Cluster Analysis: K-Means Demonstration [Video Lesson]

    4. Cluster Analysis: Two-Step, Heirarchical, and Quizlet Preparation [Video Lesson]

    5. Cluster Analysis [Slide Viewer]

    6. Cluster Analysis Video Lesson [Slide File Download]

    7. Cluster Analysis [Downloadable Job Aid]

    8. Hierarchial Cluster Analysis [Downloadable Job Aid]

    9. Quiz D: Cluster Analysis in SPSS [Action Required]

    1. Rockstar Status Awaits: Final Assessment

About this course

  • 36 lessons
  • 5 hours of video content

Course Overview

If you have completed our Intro to SPSS course (or equivalent), here's your next step for advancing your SPSS skills! Our SPSS 201 market research training course covers multi-level crosstabs, weighting, factor analysis, and regression.

Please note: Students must have their own SPSS license (version 18 or higher) to participate. Research Rockstar does not sell SPSS licenses.

Upon course completion, you will be able to: 

  • Weighting
  • Multilevel Crosstabs
  • Regression Analysis
  • Factor Analysis

As a student, you get lots of helpful videos, readings and reference material.

Watch the preview below.


Meet Your Instructor

Julie Worwa

Lead Instructor, Principal, JMW Research

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

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