Here's what the workshop includes...

Dates: August 12 & 13 @ 1:00PM - 3:00PM Eastern

Using Text Analytics to Analyze Open-ended Questions

Ready to get hands-on with some unstructured data analysis using an automated tool? Automated tools have improved greatly in the past few years. But getting started with them can be hard: who has time to trial new tools let alone learn them well enough to actually try some analysis of open-ended data?

We can help. In this workshop, students will have step-by-step guidance and coaching. In just 2 days, students will start an analysis from raw data, and end with delivering visualized results appropriate for use in PowerPoint reports. Hint: we’re not talking word clouds here (although when used judiciously, word clouds can be a good conversation starter).

Free for Backstage Pass members. This workshop is free for all current Research Rockstar Backstage Pass members (On-demand, Full Access and VIP levels). Not a member? Click the button at top to purchase. Current members: RSVP soon so we can get your Ascribe access set.

Using an automated, machine learning-based tool: Ascribe

Students will get hands-on, using a text analytics tool to analyze sample open-ended data. For the workshop, students will have free access to Ascribe, a popular text analytics platform. While their platform can be used to analyze various types of unstructured data (text), we will be using it specifically to streamline coding and analysis of data from open-ended questions. The company has been delivering software products to the market research and insights space for 20 years. Its tools can be used for semi-automated coding (streamlining the manual process), or fully automated text analytics and data visualization (using its machine learning option). In our workshop, we will be using the machine learning module. To learn more about Ascribe, please the Ascribe Website.

Take a look inside the course

Course Curriculum

  • 1

    Welcome & Workbook

    • Getting Ready to Rock!

    • Access Your Live Sessions Here: August 12 & 13 @ 1:00PM - 3:00PM Eastern

    • Workbook

    • Workshop PPT

    • Workshop PPT (Downloadable)

  • 2

    Your Data File

    • Your Data File in Excel

  • 3

    Workshop Recordings

    • Workshop Part 1

    • Workshop Part 2

  • 4

    Task 1: Importing Data (using Ascribe)

    • Importing from Excel

    • Task 1 Video

  • 5

    Task 2: Creating your Codebook, Automatically (Machine Learning)

    • Creating your Codebook, Consolidating Codes

    • Task 2 Video

  • 6

    Homework Due Prior to Start of Day 2

    • Please use Ascribe to answer these questions

  • 7

    Task 3: Analyzing Open-ended Data for Sentiment

    • Sentiment Analysis

    • Task 3 Video

  • 8

    Task 4: How Widespread are These Themes/Attitudes?

    • Frequencies & More

    • Task 4 Video

Meet Your Instructor

Greg Timpany

Market Research Consultant

Greg’s career arc has delved into the world of marketing, analytics and strategy for over 20 years. His expertise bridges the space between the structured world of IT and the creative, customer-centric needs of marketing, sales, product development, and customer service. He is a contributing author to several market research blogs, and has served as an instructor for Research Rockstar and Meredith College. He is a co-founder Off2Market Ltd. and Anova Market Research. His past market research, competitive intelligence, and strategy engagements include Global Knowledge, The Los Angeles Times, Guitar Center, Wilkin Guge Marketing, and Omnitrans. Greg holds undergraduate and graduate degrees from California State University, San Bernardino. He is a distinguished member of Alpha Kappa Psi, Professional Business Fraternity. He can be followed on Twitter @DataDudeGreg.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • I'm not a Backstage Pass member. Can I purchase this workshop?

    Yes. The fee is $500, and includes 60 day access to the course materials (so you can review after the workshop is complete). Complete your purchase by clicking the big orange button at the top of this page.

  • Will I really get to use Ascribe?

    Yes, you will have access to a student account. You will be able to get hands-on, using our provided data set. You will not be able to use other data sets.

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