As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Pre-Assignment: Sample Report Quiz

    2. Lesson Plan

    3. Analyzing Qualitative Data [Lecture]

    4. Analyzing Qualitative Data [Lecture Part 1B related to Assignment A]

    5. Analyzing Qualitative Data [Slide Viewer]

    6. Analyzing Qualitative Data [Slide File Download]

    7. Assignment A: Polar Refrigerators Structured Analysis Case Study

    8. Sample Report on Focus Group Research: Not all Reports are PPT-based

    1. Lesson Plan

    2. Writing Executive-ready Management Summaries & Recommendations [Lecture]

    3. Writing Executive-ready Management Summaries & Recommendations [Slide Viewer]

    4. Writing Executive-ready Management Summaries & Recommendations [Slide File Download]

    5. Assignment B: Writing Practice

    1. Lesson Plan

    2. All About Verbatims & Visuals [Lecture]

    3. All About Verbatims & Visuals [Slide Viewer]

    4. All About Verbatims & Visuals [Slide File Download]

    5. Assignment C: Crafting Client-Ready Management Summary Slides

    1. Read Before Part 4: Important Business Writing Tips

    2. Lesson Plan

    3. Final Touches & Delivering "Bad News" [Lecture]

    4. Final Touches & Delivering "Bad News" [Slide Viewer]

    5. Final Touches & Delivering "Bad News" [Slide File Download]

    6. Sample Qualitative Reports on Ad Testing

    1. Samples of Qualitative Reports

    2. Recommended Reading & Viewing

    3. Qual Report Style Guide Example

    4. Research Rockstar Report Template Download: Free for Our Students

About this course

  • 32 lessons
  • 6 hours of video content

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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