Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    3. 1-Question Survey About Research Report Writing

    1. Module 1 Lesson Plan

    2. Pre-Assignment: Sample Report Quiz

    3. Qualitative Report Options M1A Part 1 [Video Lesson]

    4. Qualitative Report Options M1A Part 2 [Video Lesson]

    5. Qualitative Report Options M1A [Slide Viewer]

    6. Qualitative Report Options M1A [Slide File Download]

    7. Qualitative Report Options M1B [Video Lesson]

    8. Qualitative Report Options M1B [Slide Viewer]

    9. Qualitative Report Options M1B [Slide File Download]

    10. Structured Analysis M1C [Video Lesson]

    11. Structured Analysis M1C [Slide Viewer]

    12. Structured Analysis M1C [Slide File Download]

    13. Report Sample A

    14. Report Sample B

    15. Sample Report on Focus Group Research: Not all Reports are PPT-based

    16. Checkpoint A: Report Success Criteria [Action Required]

    1. Module 2 Lesson Plan

    2. Pre-Reading: Important Business Writing Tips

    3. Writing Management Summaries [Video Lesson]

    4. Writing Management Summaries [Slide Viewer]

    5. Writing Management Summaries [Slide File Download]

    6. Do's and Don'ts of Writing for Business Readers [Downloadable Job Aid]

    7. Effective Business Writing [Downloadable Job Aid]

    8. Checkpoint B: Key Findings Statements [Action Required]

    9. Checkpoint C: Sentence Completions [Action Required]

    1. Module 3 Lesson Plan

    2. Report Design Considerations [Video Lesson]

    3. Report Design Considerations [Slide Viewer]

    4. Report Design Considerations [Slide File Download]

    5. Focus Group Sample Report

    6. Using Verbatims in Qualitative Research Reports [Downloadable Job Aid]

    7. Checkpoint D: Grade These Verbatims [Action Required]

    8. Checkpoint E: Write a Powerful Headline [Action Required]

    1. Module 4 Lesson Plan

    2. Finishing Touches [Video Lesson]

    3. Finishing Touches [Slide Viewer]

    4. Finishing Touches [Slide File Download]

    5. Sample Qualitative Reports on Ad Testing

    1. Recommended Reading & Viewing

    2. Coding Qualitative Data [Downloadable Job Aid]

    3. Samples of Qualitative Reports

    4. Qual Report Style Guide Example

    5. IDI-Related Concepts & Definitions [Downloadable Job Aid]

    6. Bonus: Free Rockstar Report Template (PPT)

About this course

  • 49 lessons
  • 3.5 hours of video content

Course Overview

Learn how to write a great qualitative research report, even if you have never done so before.

What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful.  And that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way.

In this market research training program, Instructor Kathryn Korostoff will teach students how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display, and multimedia approaches. This is useful for learners who are writing for internal or external clients. 

Upon course completion, you will be able to: 

  • Create a timeline for writing a great research report
  • Choose the best structure for a qualitative research report
  • Use structured analysis to ensure thorough synthesis of your qualitative data
  • Produce a report that will ignite insights

As a student, you get lots of helpful videos, readings, and reference materials.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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