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Kathryn Korostoff
President, Lead Instructor Research Rockstar Training and Staffing
Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).
Jim Newswanger
Quantitative Market Researcher
Jim Newswanger has over twenty years of experience with primary quantitative and qualitative research initiatives. He has end-to-end skills including questionnaire design, sampling, analysis, and presentation. He has been the Senior Market Intelligence Leader for Corporate Functions at IBM and led the primary market research skill set specialty. At IBM, he directed the "Jam" program, which involves time-limited online conference-like discussions--and the analysis of a large corpus of text to identify themes, sentiments, and influencers. (The Jam research model won an AMA/Nielsen EXPLOR Award and has been described in Harvard Business Review). Jim was a Senior Management Consultant in pharma at ZS Associates in Princeton, NJ, where he was also co-founder of an e-health startup called Cozint. Before ZS, Jim was a Vice President at SRBI New York, handling all aspects of blue-chip client projects across most industries. He has an earned Ph.D. in Applied Statistics (PREM Program) from Penn and an Executive MBA from Quantic. He is a proud member of AAPOR, the American Psychological Association, and the Digital Analytics Association. He is based in New York City.
Kathryn Korostoff
President, Lead Instructor Research Rockstar Training and Staffing
Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).
Jim Newswanger
Quantitative Market Researcher
Jim Newswanger has over twenty years of experience with primary quantitative and qualitative research initiatives. He has end-to-end skills including questionnaire design, sampling, analysis, and presentation. He has been the Senior Market Intelligence Leader for Corporate Functions at IBM and led the primary market research skill set specialty. At IBM, he directed the "Jam" program, which involves time-limited online conference-like discussions--and the analysis of a large corpus of text to identify themes, sentiments, and influencers. (The Jam research model won an AMA/Nielsen EXPLOR Award and has been described in Harvard Business Review). Jim was a Senior Management Consultant in pharma at ZS Associates in Princeton, NJ, where he was also co-founder of an e-health startup called Cozint. Before ZS, Jim was a Vice President at SRBI New York, handling all aspects of blue-chip client projects across most industries. He has an earned Ph.D. in Applied Statistics (PREM Program) from Penn and an Executive MBA from Quantic. He is a proud member of AAPOR, the American Psychological Association, and the Digital Analytics Association. He is based in New York City.
