Research Rockstar Training Portal

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

Marni Martens is a research practitioner with a multidisciplinary background in market research and human-centered design research. With over 20 years of experience, she has worked across all phases of business, from strategy and development to marketing and evaluation. Marni brings both a creative and analytical lens to all of her work, helping leaders triangulate business objectives with market opportunities and customer realities. Marni holds a B.A. in Sociology from the University of Illinois at Chicago and certifications in Market Research from RIVA Training Institute and in User Experience from Bentley University. She has spearheaded the research and development for numerous award-winning products, overseen digital transformations, and operationalized research and development processes. Her experience spans B2B & B2C sectors, including education, health, technology, consumer products and nonprofit/community-based organizations.

Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.