Jeff McKenna
Founder, MCK Insights
Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.
Betsy Bernstein
President of Bernstein Research Group, Inc.
Betsy Bernstein, the founder of Bernstein Research Group, Inc. is an expert moderator and qualitative researcher who brings a marketing perspective to every project. With the experience of over 6,000 groups across an extensive range of product categories and target audiences, Betsy has shown the ability to anticipate, manage, and leverage the unexpected in every research project.
A long-standing leader in her field, Betsy earned her MBA at The Wharton School of the University of Pennsylvania and a BA in Psychology from Goucher College. She began her career in advertising account management at Benton & Bowles (now Publicis) and is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association (AMA).
Alaine Lerner
Owner & Principal of A.J.Lerner Market Research
Alaine Lerner, Owner and Principal of A.J.Lerner Market Research, has over 30 years of market research experience as an independent consultant and research manager. She has spent that time designing and implementing research studies to support new product development, customer satisfaction, product or service positioning/repositioning and new business development. Alaine utilizes qualitative, secondary, observational and quantitative research methods - combined with practical experience - to identify insights and inspire creative, intuitive and actionable strategies. Over the years, Alaine has worked with a wide range of industries and has extensive project experience in education, healthy and organic foods, non-profits, products and services, telecom and medical/health care. Alaine has a B.A. in Economics from the University of Michigan and an M.B.A. in Marketing from the University of Denver, where she serves on their executive advisory board and is a guest speaker in marketing classes.