Research Rockstar Training Portal

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Amy is the primary research strategist & analyst at Solutions Through Research, LLC which she founded in 2012. In this role, she supports and leads research strategies for a variety of businesses, both B2C and B2B. Amy also regularly works with research firms to fill workstream gaps and has had the pleasure of working on hundreds of studies over the years, both qualitative and quantitative in nature. Prior to Solutions Through Research, Amy was a client-side researcher with Gannett, Inc. (owner of USA Today and many U.S. newspaper/website brands). Her client-side career spanned 11+ years. Amy is a certified insights professional (IPC) through the Insights Association and is a member of QRCA, ASA, and AMA. She earned a B.A. in rhetoric from the University of Illinois, Urbana-Champaign as well as certificates in market research from the University of Georgia and geographic information science & technology from the University of Southern California.

Dan Reynolds has more than eleven years' of teaching experience including high school, undergraduate, and master's classes — and two years with Research Rockstar. His expertise crosses many kinds of statistics, from basic inferential stats to more complex regressions, multilevel models, structural equation models, and item response models. Dan is an Assistant Professor of education at John Carroll University. He received his PhD in Education from Vanderbilt University in 2017, specializing in quantitative methodologies for social science research with a focus on high school literacy instruction. He also holds a MS in Education and a BS in English from the University of Notre Dame.

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

With deep insights leadership experience at companies including UnitedHealth Group, U.S. Bank, GfK, and The Toro Company, Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier sides of insights & marketing research. She has built and led insights functions for Fortune 100 companies. In addition, she has mentored countless marketing research, marketing and product development professionals across many industries in the art of insights & research. Michelle has executed hundreds of quantitative and qualitative projects across many methodologies. Some of her favorite experiences include launching customer experience/NPS programs, groundbreaking segmentation initiatives and conducting qualitative projects. When she’s not studying people, Michelle is traveling the globe with her family. They have made it to five continents together—and counting!

Dr. John Barrett has over 12 years' of experience designing, fielding, and analyzing surveys on behalf of Fortune 500 companies including ADT, AT&T, Bell Canada, Best Buy, Carrier, Cisco, Comcast, Intel, NVIDIA, Paramount Pictures, and Samsung. He has completed projects on a wide range of topics including digital media, consumer electronics, home entertainment, mobile phones, Internet service, healthcare, and energy use. He is currently on the faculty of LeToureanu University and teaches a course on research methods.

Holly M. O’Neill, MBA, is Founder, Chief Insights Curator and Lead Moderator of Talking Business, LLC, a consultancy that specializes in innovative qualitative research and strategic brand development. Over the past twenty years, Holly’s insights and strategies have helped clients grow established businesses, launch new products, create influential brands and develop powerful advertising. Recognized as a pioneering expert at bringing innovation to online qualitative research to better connect with consumers, Holly is adept at interpreting true purchase behavior. With a personable and energetic style, she has moderated over 1000 online and in-person qualitative sessions. Her experience spans various industries including consumer packaged goods, financial services, technology, hospitality and healthcare.

Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.