Meet our Instructors

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Karen Lynch

Senior Director, Qualitative Insights at InsightsNow

Karen leads InsightsNow’s qualitative and hybrid programs, expanding its co-creation and co-design methods, and uncovering sensorial triggers of behavior. A 2016 winner of NextGen’s Disruptive Innovator award, Karen crafts research designs which generate new insights into consumer, professional and employee perceptions, opinions, behaviors and attitudes. Her innate curiosity, passion for creative problem solving, and unique perspective spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

Dan Reynolds, PhD

Assistant Professor of Education

Dan Reynolds has more than eleven years' teaching experience including high school, undergraduate, and master's classes — and two years with Research Rockstar. His expertise crosses many kinds of statistics, from basic inferential stats to more complex regressions, multilevel models, structural equation models, and item response models. Dan is an Assistant Professor of education at John Carroll University. He received his PhD in Education from Vanderbilt University in 2017, specializing in quantitative methodologies for social science research with a focus on high school literacy instruction. He also holds an Master's in Education and a Bachelor's in English from the University of Notre Dame.

Julie Worwa

Lead Instructor, Principal, JMW Research

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

Chris Grabarkiewicz-Davis, PhD

Partner, Olivetree Insights

Chris is a partner at Olivetree Insights; a business consultancy whose Smart Insights Brief software, workshops, and consulting services are giving insights teams the tools to become a competitive advantage. Chris’ experience is diverse including leading teams responsible for web, customer, & CRM analytics; market mix modeling and traditional consumer insights. Prior to joining Olivetree Insights, she held leadership positions at Ipsos Connect, Luxottica Retail (Director Consumer Insights & Marketing Analytics), MetrixLab, and Nationwide Financial. She is a Past-President of the Cincinnati Chapter of the American Marketing Association and has a PhD in Political Science from The Ohio State University.

Chris Grabarkiewicz-Davis, PhD

Partner, Olivetree Insights

Chris is a partner at Olivetree Insights; a business consultancy whose Smart Insights Brief software, workshops, and consulting services are giving insights teams the tools to become a competitive advantage. Chris’ experience is diverse including leading teams responsible for web, customer, & CRM analytics; market mix modeling and traditional consumer insights. Prior to joining Olivetree Insights, she held leadership positions at Ipsos Connect, Luxottica Retail (Director Consumer Insights & Marketing Analytics), MetrixLab, and Nationwide Financial. She is a Past-President of the Cincinnati Chapter of the American Marketing Association and has a PhD in Political Science from The Ohio State University.

John Barrett, PhD

Assistant Professor of Political Science

Dr. John Barrett has over 12 years' of experience designing, fielding, and analyzing surveys on behalf of Fortune 500 companies including ADT, AT&T, Bell Canada, Best Buy, Carrier, Cisco, Comcast, Intel, NVIDIA, Paramount Pictures, and Samsung. He has completed projects on a wide range of topics including digital media, consumer electronics, home entertainment, mobile phones, Internet service, healthcare, and energy use. He is currently on the faculty of LeToureanu University and teaches a course on research methods.

Kenneth R. Faro, PhD

Lead Researcher at Hill Holiday

Kenneth R. Faro is a market researcher and data insights specialist interested in the psychology of consumers. He has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. Ken uses his education and experience with custom-designed research as a starting-point from which he can build personalized research programs for brands. He has worked to design and deploy market research for brands across categories, including: QSR, coffee, radio, automotive, CPG, pharmaceutical, streaming services, among others. Ken uses a number of advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. He then uses these insights to make strategic data-driven recommendations to help brands grow.