Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    1. Lesson Plan

    2. Mobile Ethnography 1A [Video Lesson]

    3. Mobile Ethnography 1B [Video Lesson]

    4. Mobile Ethnography 1A [Slide Viewer]

    5. Mobile Ethnography 1B [Slide Viewer]

    6. Mobile Ethnography 1A [Slide File Download]

    7. Mobile Ethnography 1B [Slide File Download]

    8. 6 Steps to Successful Mobile Ethnography Projects [Reference Sheet]

    1. Lesson Plan

    2. Social Media & Sentiment Analysis [Video Lesson]

    3. Social Media & Sentiment Analysis [Slide Viewer]

    4. Social Media & Sentiment Analysis [Slide File Download]

    5. Rockstar Practice: Learning About Online Focus Groups

    1. Lesson Plan

    2. Online Focus Groups: Video & Chat [Video Lesson]

    3. Online Focus Groups: Video & Chat [Slide Viewer]

    4. Online Focus Groups: Video & Chat [Slide File Download]

    5. Rockstar Practice

    1. Lesson Plan

    2. New Tools, Data Reliability & More [Lecture]

    3. New Tools, Data Reliability & More [Slide Viewer]

    4. New Tools, Data Reliability & More [Slide File Download]

    1. Recommended Reading & Viewing

About this course

  • 25 lessons
  • 1 hour of video content

Here's what the course includes...

Course Overview

Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples, demonstrations and exercises. By the end of this 4-part course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations.

Upon course completion, you will be able to: 

  • Decide when to recommend online qual research options
  • Plan successful Mobile Ethnography studies
  • Plan successful Social Media Analysis studies
  • Plan successful Online Focus Group studies
  • Identify the strengths and weaknesses of various online qualitative methods
  • Evaluate emerging techniques & tools

As a student, you get lots of helpful videos, readings and reference material.

Watch the preview below.


Meet Your Instructor

Marni Martens

Principal of Martens Consulting

Marni Martens is a research practitioner with a multidisciplinary background in market research and human-centered design research. With over 20 years of experience, she has worked across all phases of business, from strategy and development to marketing and evaluation. Marni brings both a creative and analytical lens to all of her work, helping leaders triangulate business objectives with market opportunities and customer realities. Marni holds a B.A. in Sociology from the University of Illinois at Chicago and certifications in Market Research from RIVA Training Institute and in User Experience from Bentley University. She has spearheaded the research and development for numerous award-winning products, overseen digital transformations, and operationalized research and development processes. Her experience spans B2B & B2C sectors, including education, health, technology, consumer products and nonprofit/community-based organizations.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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