Here's what the course includes...

Course Overview

Learn how to write a great qualitative research report, even if you have never done so before.

What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful.  And that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way.

In this 4-part program, Instructor Kathryn Korostoff teaches students how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display, and multimedia approaches. This is useful for learners who are writing for internal or external clients. 

Upon course completion, you will be able to: 

  • Create a timeline for writing a great research report
  • Choose the best structure for a qualitative research report
  • Use structured analysis to ensure thorough synthesis of your qualitative data
  • Produce a report that will ignite insights

As a student, you get lots of helpful videos, readings and reference material.

Want to take a look inside?

Watch the preview below.

 

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!
  • 2

    Module 1: Qualitative Report Options

    • Pre-Assignment: Sample Report Quiz

    • Lesson Plan

    • Qualitative Report Options Video Lesson 1A (Part 1)

    • Qualitative Report Options Video Lesson 1A (Part 2)

    • Qualitative Report Options (A) [Slide Viewer]

    • Qualitative Report Options (A) [Slide File Download]

    • Qualitative Report Options Video Lesson 1B

    • Qualitative Report Options (B) [Slide Viewer]

    • Qualitative Report Options (B) [Slide File Download]

    • Structured Analysis Video Lesson 1C

    • Structured Analysis (C) [Slide Viewer]

    • Structured Analysis (C) [Slide File Download]

    • Report Sample A

    • Report Sample B

    • Checkpoint A: Report Success Criteria [Action Required]
  • 3

    Module 2: Writing Management Summaries

    • Lesson Plan

    • Writing Management Summaries Video Lesson 2 [Lecture]

    • Writing Management Summaries [Slide Viewer]

    • Writing Management Summaries [Slide File Download]

    • Do's and Don'ts of Writing for Business Readers [Downloadable Job Aid]

    • Effective Business Writing [Downloadable Job Aid]

    • Checkpoint B: Key Findings Statements [Action Required]

    • Checkpoint C: Sentence Completions [Action Required]
  • 4

    Module 3: Report Design Considerations

    • Lesson Plan

    • Report Design Considerations Video Lesson 3

    • Report Design Considerations [Slide Viewer]

    • Report Design Considerations [Slide File Download]

    • Using Verbatims in Qualitative Research Reports [Downloadable Job Aid]

    • Checkpoint D: Grade These Verbatims [Action Required]

    • Checkpoint E: Write a Powerful Headline [Action Required]
  • 5

    Module 4: Final Touches

    • Lesson Plan

    • Finishing Touches Video Lesson 4

    • Finishing Touches [Slide Viewer]

    • Finishing Touches [Slide File Download]

    • Sample Qualitative Reports on Ad Testing
  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment
  • 7

    Bonus Resources

    • Recommended Reading & Viewing

    • Samples of Qualitative Reports

    • Qual Report Style Guide Example

    • IDI-Related Concepts & Definitions [Downloadable Job Aid]

    • Bonus: Free Rockstar Report Template (PPT)

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

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