An Insights Association Certificate in Qualitative Research Principles or Quantitative Research Principles is formal recognition of your professional development and commitment to market research excellence. Obtaining a Certificate allows you to further your market research expertise and skills on a convenient, flexible schedule without travel. Our professional training programs run throughout the year and are offered in both real-time and on-demand formats. Real-time classes meet in Research Rockstar’s virtual classroom (live instructor; no travel required).
To qualify for an Insights Association Certificate in Qualitative Research Principles, participants must register for the program and successfully complete twenty-one hours from approved classes (including a Final Review for each) within a 16 month period. Upon completion of each class, a class completion certificate (PDF) is delivered through the Research Rockstar training portal. The Insights Association will mail a printed Insights Association Certificate in Qualitative Research Principles to candidates who successfully complete all requirements. Check out our handy FAQ for further details.
Writing Qualitative Research Reports
Learn how to write a great qualitative research report, even if you have never done so before. Instructor Karen Lynch will teach students how to analyze qualitative information and how to report the findings using visual display.
Social Media Research & Sentiment Analysis
Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.
Secondary Research 101: Sources & Techniques
Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.
Mobile & Online Qualitative Research Methods
Do you want to broaden the number of online qualitative research methods at your disposal? Instructor Kathryn Korostoff will guide you on when to recommend these methods and how to plan for these projects.
Focus Group Project Management
Learn how to manage a focus group project, even if you have never done so before. Instructor Jeff Walkowski guides students through the process of planning and managing a focus group project step-by-step.
Ethnographic Research for Customer Insights
Instructor Jeff Walkowski will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.