An Insights Association Certificate in Quantitative Research Principles or Qualitative Research Principles is formal recognition of your professional development and commitment to market research excellence. Obtaining a Certificate allows you to further your market research expertise and skills on a convenient, flexible schedule without travel. Our professional training programs run throughout the year and are offered in both real-time and on-demand formats. Real-time classes meet in Research Rockstar’s virtual classroom (live instructor; no travel required).
To qualify for an Insights Association Certificate in Qualitative Research Principles, participants must register for the program and successfully complete twenty-one hours from approved classes (including a Final Review for each) within a 16 month period. Upon completion of each class, a class completion certificate (PDF) is delivered through the Research Rockstar training portal. The Insights Association will mail a printed Insights Association Certificate in Qualitative Research Principles to candidates who successfully complete all requirements. Check out our handy FAQ for further details.
Research Rockstar Community
Welcome to the Research Rockstar Community! Connect with fellow industry professionals across different Research Rockstar membership levels. In this course, you will find community resources, guidelines, and tips.
Writing Quantitative Research Reports
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
Questionnaire Design 201: Scale Selection
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
Questionnaire Design 101: A 10-Step Process
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.
Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.