An Insights Association Certificate in Quantitative Research Principles or Qualitative Research Principles is formal recognition of your professional development and commitment to market research excellence. Obtaining a Certificate allows you to further your market research expertise and skills on a convenient, flexible schedule without travel. Our professional training programs run throughout the year and are offered in both real-time and on-demand formats. Real-time classes meet in Research Rockstar’s virtual classroom (live instructor; no travel required).
To qualify for an Insights Association Certificate in Qualitative Research Principles, participants must register for the program and successfully complete twenty-one hours from approved classes (including a Final Review for each) within a 16 month period. Upon completion of each class, a class completion certificate (PDF) is delivered through the Research Rockstar training portal. The Insights Association will mail a printed Insights Association Certificate in Qualitative Research Principles to candidates who successfully complete all requirements. Check out our handy FAQ for further details.
Writing Quantitative Research Reports
What makes for a great quantitative research report? Taught by Instructor Kathryn Korostoff, you will learn how to write a great quantitative market research report, even if you are new to report writing in a fun, practical way.
Questionnaire Design 201: Scale Selection
In this 4-week program, Instructor Greg Timpany covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
Questionnaire Design Success: A 10-Point Checklist
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Taught by Instructor Greg Timpany, students will complete this course able to tackle OE data from start to finish.
Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Kathryn Korostoff, you’ll learn practical steps to designing a segmentation project.
Introduction to SPSS
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our brand NEW step-by-step SPSS course.