Earn a Market Research Certificate from the Insights Association
An Insights Association Certificate in Quantitative Research Principles or Qualitative Research Principles is formal recognition of your professional development and commitment to market research excellence. Obtaining a Certificate allows you to further your market research expertise and skills on a convenient, flexible schedule without travel. Our professional training programs run throughout the year and are offered in both real-time and on-demand formats. Real-time classes meet in Research Rockstar’s virtual classroom (live instructor; no travel required).
To qualify for an Insights Association Certificate in Quantitative Research Principles, participants must register for the program and successfully complete twenty-one hours from approved classes (including a Final Review for each) within a 16 month period. Upon completion of each class, a class completion certificate (PDF) is delivered through the Research Rockstar training portal. The Insights Association will email a digital Insights Association Certificate in Quantitative Research Principles to candidates who successfully complete all requirements. Check out our handy FAQ for further details.
Insights Association Certificate in Quantitative Research Principles Courses
Your bundle includes all the approved courses to earn your Insights Association Certificate in Quantitative Research Principles
Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Cindy Casper, you will learn the basics of quantitative analysis in a fun, practical way.
Analyzing Survey Data Using SPSS: 101 All Access
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
Market Segmentation: Methodology Options & Project Planning All Access
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
Open-ended Questions: Construction, Analysis & Reporting All Access
A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.