Research Rockstar Training Portal

Questionnaire Design 201: Scale Selection All Access

In this market research training program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

Ethnographic Research for Customer Insights All Access

Your instructor will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.

Market Research 101 All Access

New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access

Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.

Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.

Quantitative Data Analysis for Survey Research All Access

Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.