Research Rockstar Training Portal

Market Segmentation: Methodology Options & Project Planning All Access

Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.

Analyzing Survey Data Using SPSS: 101 All Access

An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.

Writing Quantitative Research Reports All Access

What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.

Open-ended Questions: Construction, Analysis & Reporting All Access

A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.

Focus Groups: Project Design & Management All Access

Learn how to manage a focus group project, even if you have never done so before. Instructor Alaine Lerner guides students through the process of planning and managing a focus group project step-by-step.

Secondary Research 101: Sources & Techniques All Access

Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.