Research Rockstar Training Portal

Market Segmentation: Methodology Options & Project Planning All Access

Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.

Analyzing Survey Data Using SPSS: 101 All Access

An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.

Writing Quantitative Research Reports All Access

What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.

Open-ended Questions: Construction, Analysis & Reporting All Access

A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.

Social Media Research & Sentiment Analysis All Access

Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.

Data Fluency for Methodology Planning All Access

Students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.