Research Rockstar Training Portal

Conducting Global Market Research All Access

Multinational projects are some of the most exciting, and risky, work we do as Market Research & Insights Professionals. Students in this course learn the best practices needed to mitigate risks and maximize data quality.

Questionnaire Design 201: Scale Selection All Access

In this market research training program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

Market Research 101 All Access

New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access

Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.

Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.

Analyzing Survey Data Using SPSS: 101 All Access

An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.