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Do you offer team discounts?
Yes. If you have a team of five or more people, please check out our team discount options.
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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Questionnaire Design 101: A 10-Step Process
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Questionnaire Design 201: Scale Selection
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
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Data Visualization & Infographic Design for Market Researchers
In this class, Instructor Kathryn Korostoff will teach basic infographic design principles and different layout options. Students will see, and participate in, infographic design software demonstrations.
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Ethnographic Research for Customer Insights
Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Excel for Market Research Data Analysis
Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS.
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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
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Factor & Cluster Analysis: Advanced Techniques for Project Managers
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Cindy Casper, you will learn the basics of quantitative analysis in a fun, practical way.
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Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
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Analyzing Survey Data Using SPSS: 101
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
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Writing Quantitative Research Reports
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.
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Data Visualization 101
Our Data Visualization training, taught by Instructor Kathryn Korostoff, mitigates this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them.
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Analyzing Survey Data Using SPSS: 201
If you have completed our SPSS 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis and regression.