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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Questionnaire Design Success: A 10-Point Checklist
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Questionnaire Design 201: Scale Selection
In this 4-week program, Instructor Greg Timpany covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
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Infographics for Market Researchers: Hands-On
In this class, Instructor Kathryn Korostoff will teach basic infographic design principles and different layout options. Students will see, and participate in, infographic design software demonstrations.
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Ethnographic Research for Customer Insights
Instructor Jeff Walkowski will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Kathryn Korostoff, Market Research 101 is a fun, fast-paced way to get the basics.
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Excel for Market Research Data Analysis
Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS.
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Conjoint, Discrete Choice & MaxDiff: An Introduction
What is conjoint analysis? When should you use it? Taught by Instructor Jeff McKenna you will learn the basic concepts and usage scenarios. You will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
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Introduction to Factor & Cluster Analysis
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Dan Reynolds, you will learn the basics of quantitative analysis in a fun, practical way.
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Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Kathryn Korostoff, you’ll learn practical steps to designing a segmentation project.
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Introduction to SPSS
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our brand NEW step-by-step SPSS course.
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Writing Quantitative Research Reports
What makes for a great quantitative research report? Taught by Instructor Kathryn Korostoff, you will learn how to write a great quantitative market research report, even if you are new to report writing in a fun, practical way.
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Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Taught by Instructor Greg Timpany, students will complete this course able to tackle OE data from start to finish.
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Data Visualization 101
Our Data Visualization training, taught by Instructor Kathryn Korostoff, mitigates this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them.
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SPSS 201
If you have completed our Intro to SPSS course (or equivalent), here's your next step for advancing your SPSS skills! Our SPSS 201 course covers multi-level crosstabs, weighting, factor analysis and regression.