Research Rockstar Training Portal

Visual Storytelling for Market Research & Insights

In this course, instructor Kathryn Korostoff teaches you how to harness the power of visual storytelling by crafting insightful narratives amplified by perfectly aligned visuals. Get ready to make a powerful impression on your colleagues and clients.

Ethical & Legal Topics for Market Research Professionals All Access

Conducting market research has legal and ethical implications. We need to know the basics of privacy and security standards so we don’t inadvertently break a law, create a public relations nightmare, or stray from professional or ethical guidelines.

Conducting Global Market Research All Access

Multinational projects are some of the most exciting, and risky, work we do as Market Research & Insights Professionals. Students in this course learn the best practices needed to mitigate risks and maximize data quality.

Questionnaire Design 101: Planning and Project Management All Access

Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.

Questionnaire Design 201: Scale Selection All Access

In this market research training program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

Ethnographic Research for Customer Insights All Access

Your instructor will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.