Courses
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Market Research 101 All Access
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access
Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.
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Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.
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Market Segmentation: Methodology Options & Project Planning All Access
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
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Writing Quantitative Research Reports All Access
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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