Research Rockstar Training Portal

Open-ended Questions: Construction, Analysis & Reporting All Access

A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.

Focus Groups: Project Design & Management All Access

Learn how to manage a focus group project, even if you have never done so before. Instructor Alaine Lerner guides students through the process of planning and managing a focus group project step-by-step.

Secondary Research 101: Sources & Techniques All Access

Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.

Social Media Research & Sentiment Analysis All Access

Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.

Writing Qualitative Research Reports All Access

Learn how to write a great qualitative research report, even if you have never done so before. Instructor Kathryn teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements.

Conducting Research Interviews: Project Design & Management All Access

So you want to know how to conduct research interviews? Instructor Betsy Bernstein teaches you the process of planning and conducting professional research interviews in this fast-paced course.