Courses
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Visual Storytelling for Market Research & Insights
In this course, instructor Kathryn Korostoff teaches you how to harness the power of visual storytelling by crafting insightful narratives amplified by perfectly aligned visuals. Get ready to make a powerful impression on your colleagues and clients.
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Ethical & Legal Topics for Market Research Professionals All Access
Conducting market research has legal and ethical implications. We need to know the basics of privacy and security standards so we don’t inadvertently break a law, create a public relations nightmare, or stray from professional or ethical guidelines.
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Questionnaire Design 101: Planning and Project Management All Access
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Ethnographic Research for Customer Insights All Access
Your instructor will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101 All Access
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.
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