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Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Karen Lynch, topics in this 4-week program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples, demonstrations and exercises. By the end of this 4-week course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations.
Per student fee includes 4 classes (90-minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days and completion certificate.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.