Everyone knows a good customer insight when they see one. But many teams, drowning in data and an abundance of knowledge, struggle with creating insights that inspire.
There are three primary reasons for this:
Fortunately, your ability to create new insights can be improved with practice. You and your team can learn what insight thinking is, how to define and develop insight, write them up, and inspire your organization. Special Guest Instructor John Holcombe is an insights expert, and he is prepared to share his practical strategies and best practices in this 2-session course with real world examples.
This course meets at 11am on December 5th and again on December 12th, 90-minutes each (3 hours total, plus one homework assignment).
Click here for class agenda.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.