Today, the data fluent marketer can choose from many types of data—including “big” and “small," quantitative and qualitative, primary and secondary, financial and customer, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Students will learn about framing goals and needs, selecting data types, selecting data analysis methods, and assessing data reliability.
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Per student fee includes 3 classes (90-minutes each) for a total of 4.5 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days and completion certificate.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.