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Writing for Impact: A Bootcamp for Market Researchers

Want to amp up your writing? The most successful writers know how to balance syntax, revise weak sentences, and master usage challenges. Join instructor Dan Reynolds for a course that will take your writing from good to great! 

During this 4-week course, you will see strong and weak examples of market research writing, and learn key writing concepts that will transform your reports, emails, and presentations. The course will cover basics of style such as punctuation and usage, and help students develop their own house style guides adapted to their specific audiences.

This class includes homework assignments directly focused on writing skills and developing a style, and students should be prepared to spend one hour per week on homework. Students will receive writing feedback from the instructor on both in-class exercises and homework assignments.

Click here for class agenda.

NOTE: This class focuses on word, sentence, and style-level writing. For specific ways to report data and structure reports, see Writing Qualitative Research Reports or Writing Quantitative Research Reports. For specific ways to create data displays in your reports, see Data Visualization 101 or Data Visualization & Dashboard Design

Per student fee includes 4 classes (90-minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days and completion certificate. Students should expect to spend 30 minutes per week on prework and/or homework.

Register anytime, attend anytime. Join our virtual classroom (see date options) or watch videos for a self-paced option. 

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.